The software-as-a-service (SaaS) industry was already booming before the pandemic, but the past year has seen an even bigger boost. As companies and employees shifted to work from home, the industry's market capitalization reached approximately $110 billion at the end of 2020. Experts expect this growth to continue, with an additional 14.5% growth by the end of 2021.
This growth has created a crowded market, making it more important than ever for SaaS businesses to stand out. One way to do this is to create high-quality content that attracts leads and converts them into customers.
The best way to create high-quality content is to hire talented writers. Trained content writers have the skills and experience to create content that is informative, engaging, and persuasive. They can also help you to develop a content strategy that meets your specific goals.
Decide What You Need in a SaaS Writer
A SaaS writer is a valuable asset for any business that wants to create high-quality content that explains the benefits of its offering to attract customers. However, finding the right SaaS writer can be a challenge.
Here are some tips on how to get started:
Consider Experience
While working with a new or relatively inexperienced freelance writer can sometimes be successful, experience is often a valuable asset when hiring a SaaS writer. Like any profession, writers get better at their job over time. They develop a deeper understanding of the SaaS industry, its terminology, and its audience. They also develop a more refined writing style that is clear, concise, and persuasive.
If you are looking for a SaaS writer who can help you create high-quality content that will engage and convert your target audience, it’s important to consider their experience. Browse their CV or resume to see if they have worked with companies similar to your own. You may also request samples of their writing on SaaS topics. This will give you a good idea of their writing style and their ability to communicate complex ideas in a clear and concise way.
The more experienced a SaaS writer is, the better. They will be more likely to produce high-quality content that meets your expectations. They will also be more likely to understand your target audience and their needs. As a result, they will be able to create content that is more likely to engage and convert your audience.
If you are serious about creating high-quality SaaS content, it’s worth spending some time searching for the most experienced writers around. With this, you can increase your chances of finding a writer who can help you achieve your marketing goals.
Understand the Basics of Marketing
Freelance writers don't need to be marketing experts, but they should have a basic understanding of marketing principles. This will help them create content that is more effective and helps businesses achieve their marketing goals.
Two areas to focus on include:
SEO essentials
There are a number of factors that affect SEO, including the use of keywords, the structure of the content, and the quality of the writing. Freelance writers who understand SEO can help businesses choose the right keywords, structure their content in a way that is search engine friendly, and write content that is both informative and engaging.
How blogs fit into marketing strategy
Outbound marketing and inbound marketing are two important strategies for businesses to use to reach their target audience. Outbound marketing involves reaching out to potential customers with advertising, such as through email, social media, or paid search. Inbound marketing, on the other hand, focuses on attracting potential customers to your business by providing them with valuable content, such as blog posts, white papers, or case studies.
A content writer should understand how the content they are crafting fits into your business's overall marketing strategy. They should know what type of audience you are trying to attract, where a reader might be on their customer journey, and what other marketing materials a visitor may have encountered. This will help them craft content that appeals to leads in the right way, at the right time.
For example, if you are trying to attract B2B customers, you might create content that addresses their pain points and challenges. You might also create content that showcases your expertise in your industry. By understanding your target audience and their needs, you can create content that is more likely to resonate with them and drive them to take action.
Determine Whether They Can Write in Your Voice
All writers have their own personal style. Some writers are more formal, while others are more informal. Some writers are more creative, while others are more factual. And some writers are better at one tone of voice than another.
When you're looking for a content writer, it's important to consider their style. If you want a professional tone, find a writer who is comfortable writing in that style. Likewise, if you like a looser, more informal style of writing, look for a writer with that style.
It's also important to consider the tone of voice you want for your content. Do you want it to be informative? Persuasive? Entertaining? Once you know what tone you want, you can start looking for writers who can match it.
One way to see if a content writer can write in the voice you want is to have them do a test job for you. You may want to pay them to do an initial job to see if they are successful at reproducing the voice you want in your content. Alternatively, some writers may be willing to do a small sample job for free to show they can nail your voice, especially if you are willing to hire them for more content work after you've completed the test run.
Here are some tips for finding a content writer who can match your tone:
- Read their samples: This is the best way to get a sense of their writing style and tone.
- Ask for references: Talk to other businesses that have used the writer in the past to get their feedback.
- Interview the writer: This will give you a chance to ask questions about their experience and style.
- Pay attention to their personality: The best content writers are able to match the tone of their writing to the personality of the business they're writing for.
Choose if You Want a Technical or Business Writer
When creating content for your SaaS business, it's important to find a writer who can understand both the technical aspects of your product and the business benefits it offers. While you may be lucky enough to find a unicorn who can do both, it's more likely that you'll need to hire two different writers.
- Technical writers: Technical writers are experts in explaining complex topics in a clear and concise way. They're familiar with the jargon and terminology used in your industry, and they can write about your product in a way that's easy for both technical and non-technical audiences to understand.
- Business writers: Business writers focus on the financial and strategic benefits of your product. They can explain how your product can help businesses save money, increase revenue, and grow their business.
The best-case scenario
The best-case scenario is to find a writer who can do both technical and business writing. This type of writer will be able to create content that explains your product in-depth, how it can improve the way a company functions, and summarizes the business benefits an organization can expect to see after making a purchase.
Where to Find Freelance SaaS Writers
There are many ways to find writers for your content marketing program. Some popular options include:
- Job boards: Job boards like LinkedIn, Indeed and Monster are another option for finding writers. However, it can be time-consuming to sift through the many job postings to find the right candidates.
- Content writing services: Content writing services like Upwork can be a great way to find writers quickly and easily. These services pre-screen writers and provide you with a list of qualified candidates to choose from.
- Google Search: You can use Google Search to find freelance SaaS writers by searching for terms like "freelance SaaS writer" or "SaaS content writer." You can also narrow your search by location, experience level, or rates.
- Referrals: Another great way to find freelance SaaS writers is to ask for referrals from friends, family, or colleagues. If you know someone who has worked with a great freelance writer, ask them for their contact information. When asking for referrals, be sure to specify that you're looking for a freelance SaaS writer. This will help your contacts narrow down their recommendations and give you the best possible options.
Final Thoughts
Finding the right freelance SaaS writer can be a challenge, but it's worth the effort. A great writer can help you create high-quality content that will engage and convert your target audience. As such:
- Take your time: Don't rush into hiring the first writer you find. Take some time to research your options and find a writer who is a good fit for your needs.
- Be clear about your expectations: Let the writer know what type of content you're looking for, the deadline, and the budget. This will help avoid any misunderstandings down the road.
By following these tips, you can increase your chances of finding a great freelance SaaS writer who can help you achieve your content marketing goals.
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